Intervention Category:

Graduated Features

Definition: Give users access to more powerful features as they engage more deeply.

Graduated Features describes the category of interventions in which access to specific features is gated based on a user's demonstrated responsibility over time. Like a video game where players unlock new levels or tools as they progress, using a gradauated feature approach, newcomers might start with basic capabilities—posting their own content, or liking other posts, for instance. As users engage positively and abide by community guidelines, they 'level up,' gaining access to more sophisticated tools, such as commenting on other users' posts, sending messages to strangers, or even moderating conversations. This method works because a history of non-problematic behavior serves as a de-facto gauge of trustworthiness. It's an online reflection of the simple societal norm that trust is earned through consistent, respectful actions.

Additionally, explaining this approach to users is straightforward because it mirrors real-life experiences where privileges come with proven reliability. Moreover, by framing features as rewards for positive community interaction, users are motivated to uphold the platform's standards in order to advance toward those capabilities.

Graduated features act as a protective buffer, significantly reducing the risk of various abuses, including spamming, the intentional distribution of misinformation, or other forms of automated inauthentic behavior, since the creation of accounts with a reputation of legitimate engagement can prove a prohibitive barrier. This approach not only fosters a better environment for all users through reducing harm, but when done well, can instill a sense of communal achievement and individual responsibility that enhance the platform as a whole.

Interventions using this Approach

No Comments for Fresh Accounts
Don't accept comments from newly created or barely used accounts.
Right-size content visibility
Place limits on the amount of harm content can cause on a platform by restricting its reach.
Anonymous Limitations
Require users to create an account before they can use features that create data or interact with others.
Delete Abandoned Accounts
Prevent high-value usernames from being squatted on by periodically cleaning up inactive accounts.
Recommend Only Verified Users
Require identity verification before adding content from an account to a recommendation engine.
Two-Factor Authentication
Authenticating users through two types of credentials (something you have, something you know, something you are).
Loading...