To minimize the harm caused by Manipulated Media / Deep Fakes, change the design of File/Link Sharing.
Intervention:

Crowdsourced Metadata

Definition: Allow users limited access to content metadata, and enable them to highlight this on the posts of other users.
Kind of Intervention:
History
Reversible:
Easily Tested + Abandoned
Suitability:
General
Technical Difficulty:
Straightforward
Legislative Target:
Yes

Some forms of abuse require platform-level views and metrics to identify. Platforms have access to many metrics on individual pieces of content that regular users have no insight into, as well as evaluations of the standard ranges for those metrics across the full platform. In most cases, platforms seek to keep this information to themselves - disclosing it could risk shedding too much light on platform operations and mechanisms, not to mention the privacy risks involved.

However, in some cases, platforms should consider allowing users to highlight these metrics to help contextualize information on the platform. Ex:

  1. "This user exclusively logs in from Russia" would be a helpful disclosure on the comments of a user discussing US politics.
  2. "This file was first seen on the internet six months ago" would be a useful piece of information to show on a video purporting to be from a new armed conflict.
  3. "This meme was first posted by user @ImANazi" would be a helpful piece of context to understand the motivating ideology of the meme.

Importantly, in each of these cases, the context that the platform is providing is purely technical in nature, and is typically already collected by most major platforms. Adding the option for users to investigate questions of this kind doesn't require the platform to become an arbiter of truth, just a steward of technical metadata.

This broad category of intervention would allow users more visibility into the metadata that platforms collect, and could additionally allow them to crowdsource or highlight this information to other users. Similar to how Crowdsourced Annotations can work, users could pull out pieces of metadata that help them better situate the idea in context.

Is something missing, or could it be better?
Loading...